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Feb, 16 2018

Mondelez India, HUL introduce 'Cornetto Oreo'

Cornetto is an ice cream brand owned by HUL's step down firm Kwality Wall's, while Oreo is a premium cookie brand owned by Mondelez India, the maker of popular chocolates like Dairy Milk, 5 Star and Gems.

Chocolate maker Mondelez India and FMCG major HUL have  introduced the co-created 'Cornetto Oreo' in the frozen dessert cone category in the Indian market.

Cornetto is an ice cream brand owned by HUL's step down firm Kwality Wall's, while Oreo is a premium cookie brand owned by Mondelez India, the maker of popular chocolates like Dairy Milk, 5 Star and Gems.

Cornetto Oreo will be sold at Rs 60 across all major stores coming up in the country.

Mondelez India Head a Biscuits Category, Sudhanshu Nagpal said, "Cornetto too, with its smooth creamy texture, crispy wafer cone all the way to the chocolatey tip has garnered tremendous consumer love over the years. We believe in bringing delicious moments of joy to our consumers and the Cornetto-Oreo partnership will be an exciting one.”

According to the company, Oreo was introduced here by Mondelez India six years back and in such a short span, India has emerged among its top-five markets by volume.

Himanshu Kanwar, GM at Kwality Wall's at HUL said: "As a brand it is our continued effort to innovate and create products that consumers love. Through this launch, we wish to give romance and love a new expression."

Mondelez India Foods (formerly Cadbury India) owned by global confectionery major Mondelez International. Besides chocolates, its portfolio consists of beverage brand as Tang and Bournvita. Under its candy portfolio, It has also has HallsA and A Choclairs GoldA.

Cornetto is one the world's leading ice cream brands launched in 1960 in Italy and is owned by Unilever.

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