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Nov, 13 2015

Mobikon tie-up with BPI Bank

The tie-up would help Mobikon to reach out to 300 plus restaurants and strengthen Mobikon’s presence in Phillippines.

Mobikon, leading marketing platform for the F&B industry, announced its tie-up with BPI Bank, the leading Bank in Manila to offer customer engagement platform to restaurants. The tie-up would help Mobikon to reach out to 300 plus restaurants and strengthen Mobikon’s presence in Phillippines. Mobikon is also in talks with other leading banks in India and other markets.

BPI Bank would provide Mobikon’s platform and analytics dashboards to restaurants which help BPI bank to gain higher share of mind amongst its merchants and position the bank as a highly contemporary leading bank in Philippines. Mobikon is projecting revenues of upwards of USD 500 K with successful execution of this partnership. Merchants will benefit from this offering as they would be able to drive more revenues, improve customer experience and build their own CRM.

“We are pleased to have this inventive partnership between Mobikon and BPI Bank. This is going to be a game changer in the Philippines market at many levels and is already influencing similar partnerships in the whole region. The best part about this partnership is its strong win-win proposition for everyone involved. It brings a large part of F&B industry to a new level with leading banks facilitating easy adoption of Mobikon’s modern technology solution for delivering enhanced dining experience”, shared Anuj Jain, Vice President - Asia Pacific, Mobikon.

Mobikon is on an expansion spree in South East Asia to become a market leader. This year, Mobikon has raised close to $ 4 million from Jungle Ventures, Life.Sreda & Qualgro. It has also strengthened its market reach in Singapore this year by acquiring its closest competitor ‘Triibe’, a customer feedback platform in SEA markets. Now it is tie-up with the leading bank of Manila has given Mobikon operations in the region a big boost towards market leadership position. Mobikon is looking at similar tie-ups in India and other markets in the near future and also exploring strategic partnerships with mPOS & cloud POS companies.

Mobikon is expecting 200 per cent growth by the end of this financial year.

“This deal is a breakthrough for us. We will be looking at similar partnerships as we scale in different regions. When everyone is going after discounting, physical acquisitions and spending more dollars, Mobikon is going a smarter way of partnerships and would use the same model to further scale in India and other regions besides Manila. These tie-ups are in line with our expansion plans across S.E. Asia and would provide a value proposition to merchants”, said Samir Kadhepaun, CEO of Mobikon.

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