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Planning Sep, 15 2014

Merino’s Ready to eat segment to open its manufacturing plant in Gujarat

The plant is expected to be operational from 2017 with an investment of Rs 50 crore.

By Franchise India Bureau
Merino’s Ready to eat segment to open its manufacturing plant in Gujarat

Vegit, the ready-to-cook brand by Merino industries is planning to set up its manufacturing plant up in Gujarat with an investment of Rs 50 crore.

"We are looking at a second manufacturing plant in Gujarat with an investment of Rs 50 crore, operational by 2017," Prakash Lohia, MD, Vegit told PTI.

The company is in talks with Gujarat Government officials for finalising the land for the new plant.

Lohia said that apart from new plant, the company also plans to raise production capacity of potato flakes at its existing plant at Hapur in Uttar Pradesh by 50 per cent to meet growing demand.  Vegit will raise production capacity to 12,000 metric tonnes from current 8,000 metric tonnes by March 2015.

The group is also planning to add six new variants of snack mixes to the current range of nine. The company said it also plans to increase its retail presence by 25 per cent by adding 1,250 more stores to its 5,000 pan India outlets.

Vegit has a wide array of products starting from the flagship products Aloo Mash (Potato Flakes) to Indian snacks like Burger Patty, Aloo Tikki, Aloo Bonda, Soya Rolls, Cheese Balls, Hara Bhara Kebabs, Shammi Kebabs and Veg cutlets along with recently launched Pav Bhaji mix. 

Related: Costa Coffee to open 4-5 outlets every year in India

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