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Mar, 31 2015

McDonald's to test all day long breakfast option

The breakfast initiative highlights McDonald\'s efforts to reinvent its brand in the US and increase sales growth that has dropped in the last two years.

McDonald’s is planning to test all day sales of McMuffins, Hash Browns and Hotcakes, to increase sales at its outlets.

The global chain is planning to start the test in early this April at some of the outlets in the San Diego area.

McDonald’s will push sales of certain breakfast items past the start of lunch service. The move doesn’t guarantee that the company would expand the project nationwide, a spokesperson at the brand said.

“We look forward to learning from this test, and it’s premature to speculate on any outcomes,” said Terri Hickey.

The breakfast initiative highlights McDonald’s efforts to reinvent its brand in the US and increase sales growth that has dropped in the last two years.

According to release issued by McDonald's Corporation global comparable sales decreased 1.7 per cent in February.

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