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Sep, 02 2015

McDonald\'s to start all day breakfast options from Oct 6

McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company.

McDonald's, one of the largest QSR major globally has announced that it will begin offering all-day breakfast on Oct. 6 in the US.

According to WSJ, it is one of the biggest operational change day at its more than 14,300 US restaurants.

Many US consumers prefer to eat breakfast foods at all hours of the day. Among those so-called "Breakfastarians,"McDonald's is the top choice, according to a recent survey from YouGov BrandIndex, a brand perception research service.

McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company.

In an interview, McDonald’s USA President Mike Andres said it is the biggest strategic move the company has made since it rolled out its McCafe line of coffee and espresso drinks across the US in 2009.

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