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Apr, 22 2015

McDonald's to open over 150 McCafe in next 3-5 years, opens three in Bengaluru

McCafe is the third line-extension for McDonald\\\'s in India after it added McDelivery and Dessert Kiosks in the last few years.

Westlife Development Limited, owner of the Master Franchisee of McDonald’s restaurants in India, has opened three McCafes in Bengaluru.

McCafe will take the expression “let's talk over a cup of coffee" to a whole new level with its aromatic coffees, flavoured teas that can be enjoyed in a relaxing ambience. “We are extremely excited with the launch of our first McCafe in South India. The city of Bengaluru has a great significance as a coffee hub and there is tremendous potential for growth. With the launch of McCafe, we will strengthen our beverage strategy and build our restaurants as a one stop destination for all customers to enjoy across all day parts,” said Smita Jatia, Managing Director - Hardcastle Restaurants.

The store-in-store format enables a quick roll-out of a McCafe with an investment of Rs 30-35 lakhs per outlet across key trading areas in metro cities of West & South India to make it easily accessible to our consumers.

“Within a span of 18 months we have expanded our McCafe network across 41 restaurants in 6 cities – Mumbai, Ahmedabad, Nashik, Aurangabad, Pune and Bengaluru.  Today, we are well on track as per the stated goal to launch 75-150 McCafés over the next 3-5 years, a clear testament to the fact that our coffees, frappes and muffins have been very well accepted by customers,” added Jatia.

The expansion of the McCafe brand and its product offering is part of the company’s goal to elevate its coffee portfolio and to become India’s favourite destination for good food and quality beverages.

McCafe uses 100 per cent Arabica coffee beans that are specially brewed by professionally trained baristas which are medium roasted to perfection, then freshly ground with every order to maintain flavour and quality and ensures freshness in every cup.

The coffee beans and espresso blend at the heart of the coffee are locally sourced from sustainable farms in Chikmangalur, India.

McCafe is the third line-extension for McDonald's in India after it added McDelivery and Dessert Kiosks in the last few years.

Besides extending its McCafe product portfolio, the restaurant re-imaging initiative gave the company a unique opportunity to create a defined space for McCafe in-restaurant, creating a brand within a brand at the point-of-sale.

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