To offer around 2 million books over the next 3 years.
McDonald’s has announced to offer Books along with the Happy Meals in India. The brand is planning to offer nearly three quarter of a million books for two months every year. In 2014, the program will run throughout August and September; and will include limited edition books that feature fun and playful themes to make Family Time, a Happy Time.
Commenting on the initiative, Rajesh Kumar Maini, General Manager, Corporate Communications, said, “Serving families is in our DNA and providing a fun and relaxing experience for our customers has always been a priority for us. We are always looking for opportunities that offer families and children something that is fun; exciting and educational”.
Themed around animals, space, history and human body, the Happy Meal books present scientific facts through stories and imagination; and include beautifully illustrated and inspiring books such as Watch Me Grow and WOW. The books sold as part of Happy Meals have been developed in partnership with Dorling Kindersley (DK) and Scholastic Inc.