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May, 05 2015

McDonald\'s to boost franchisees, change structure

Whereas in its own market in the US, executives said the menu got too complicated and affected the operation in the region.

McDonald's, the largest hamburger chain globally, is planning to unveil its latest plans to revive its sputtering business, reported WSJ.

The plans are to be detailed just two months after CEO Steve Easterbrook stepped in to take charge of the world's biggest hamburger chain.

McDonald's is going through a tough competition from a variety of players and has admitted that it failed to keep up with changing tastes.

Sales in Asia took a big hit after a controversy over a major supplier this past summer, and business in Europe has been weak.

Whereas in its own market in the US, executives said the menu got too complicated and affected the operation in the region.

Last year in December, the burger chain said it would start trimming its menu to simplify operations and make room for new offerings.

And few months back it has kicked an all day breakfast menu and has announced to revamp its grilled chicken recipe and said it would curb the use of antibiotics.

The company also said last month that it would double its planned restaurant closures this year to roughly 700.

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