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launch Oct, 10 2013

McDonald’s to Launch McCafe in India

WestLife Development to introduce the format in the country.

By Franchise India Bureau
McDonald’s to Launch McCafe in India

McDonald’s, a US-based burger chain to bring its global coffee format McCafe in India. The maker of burgers and fries hopes to leverage the growing coffee-cafe market, estimated to be about Rs 2,000 crore and growing at 30% year-on-year over the past three years, to add incremental revenues to its core business in India.

McDonald’s subsidiary in India WestLife Development (WDL), a part of the Mumbai-based BL Jatia will first introduce the format in western and southern India, followed by an expansion in the rest of the markets by Connaught Plaza Restaurants and led by franchisee owner Vikram Bakshi.

Mr. Amit Jatia, vice-chairman, WDL said “We built and established our core business over the last two decades. It’s now time to introduce this new format as the acceptance for coffee is growing. This format will bring incremental business to our overall business while establishing McDonald’s a coffee destination as well.”

Related: Barista: Coffee Table Book 2013

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