Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 08 2015

McDonald's launches sirloin burgers in the US

Last year, McDonald’s revenue fell 2.4 per cent to $27.44 billion as net income dropped 15 per cent to $4.76 billion. The new sirloin burgers will be priced around $5.

McDonald’s, the global burger chain, has announced to introduce sirloin burgers in the US for a limited time, Reported WSJ. This initiative is taken by new Chief Executive Steve Easterbrook to revive sales at McDonald’s which is struggling for more than a year now for its growth.

According to the release issued by the brand, the promotion will officially run from May 12 until the end of June, but some markets will start serving the burgers sooner.

However, the Franchisees restaurants can also continue to carry the new burger in their menu beyond the promotion if they wish.  And can make the burger permanent item if they catch on with customers, said a spokeswoman at McDonald’s. The sirloin burgers—one with bacon, another with mushrooms, and a third with classic lettuce-and-tomato toppings—are served on a wooden surface similar to a cutting board, signifying freshness—an attribute McDonald’s image has been lacking lately.

Last year, McDonald’s revenue fell 2.4 per cent to $27.44 billion as net income dropped 15 per cent to $4.76 billion.

The new sirloin burgers will be priced around $5.

McDonald’s also said the sirloin burgers will require restaurants to add five ingredients—a premium bun previously used on Angus burgers, the new sirloin patty, red onion, creamy peppercorn sauce and mushrooms. However, the company has publicly been on a mission to simplify its kitchen.

Over the years, the burger chain grew to more than 120 menu options as of last fall, which contributed to longer wait times for customers. In response, McDonald’s recently trimmed some versions of the quarter-pounder burger and several other items.

Comment
Related opportunities
  • Furniture Works
    About Us: Stellar, a unit of Hi-Life Traders Pvt. Ltd, is..
    Locations looking for expansion West bengal
    Establishment year 1996
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 1400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
  • About Us: C.H.I.L.D an initiative of Mrs. Kavitha Chandra Mouli hasa..
    Locations looking for expansion Tamil nadu
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Mobile & Communication/Internet Connections
    About Us: Rocking Deals is the ultimate destination for deal-savvy buyers..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Ice creams & Yogurt Parlors
    FROZEN RIBBONS are creamy ribbons of paper thin Ice-Cream. Awarded 'THE..
    Locations looking for expansion DUBAI
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Dubai DUBAI
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities