McDonald’s introduces Royale burgers
Search Business Opportunities
Apr, 04 2014

McDonald’s introduces Royale burgers

Available at almost 20 percent more than the existing range.

McDonald’s introduces a range of Royale burgers for adults at almost 20 percent more than its existing range. The new burgers are priced at Rs 130 and Rs 135.

Speaking on the same, Kailash Agarwal, Director, New Business Channels, McDonald's (North & East), said, "Our positioning is clear. We are more than a value brand with products available for everyone.”

The move will also help Big Mac counter rival American chain Dunkin Donuts, which has launched big-sized 'tough guy' burgers at Rs 130-Rs 175 as part of a larger exercise to woo adults into its stores last year.

Rameet Arora, Senior Director, Marketing and Menu Management, Hardcastle Restaurants, said, "We have seen rising demand from customers for wholesome products that they can have as complete meal at lunch or dinner time.”

Comment
Related opportunities
  • About Us  Pretty Petals was established in 2005 under aegis of..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Tea and Coffee Chain
    About Us: Bubble Rush is a bubble tea restaurant from the..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Ice creams & Yogurt Parlors
    About UsThe Frost Cream is a unique and innovative ice..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Ice creams & Yogurt Parlors
    About: Born out of passion, Papa Cream is an innovative and..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities