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McDonald s Sep, 29 2016

McDonald’s enters the business capital of Andhra Pradesh

McDonald’s® has strategically opened its new restaurant in the center of the city near Benz Circle, on Gurunanak road which can be accessed by travelers on NH5 and NH9.

By Franchise India Bureau
McDonald’s enters the business capital of Andhra Pradesh

McDonald’s has opened its first restaurant today in the city. Westlife Development Limited, owner of the Master Franchisee of McDonald’s restaurants in West & South India through its subsidiary Hardcastle Restaurants Private Limited (HRPL), officially announced the launch of its second restaurant after Nellore in the State of Andhra Pradesh. The restaurant was inaugurated by children from Child Aid Foundation, a social service organization based in Vijayawada along with their favorite Ronald McDonald, Brand Ambassador & Chief Happiness Officer of McDonald’s.

McDonald’s® has strategically opened its new restaurant in the center of the city near Benz Circle, on Gurunanak road which can be accessed by travelers on NH5 and NH9. The standalone high street restaurant is spread across 3,400 sq.ft. with amenities such as designated play area for children on the first floor and over 15 car parks at the facility. The restaurant also offers a comfortable, clean, hygienic and a relaxed ambience for the guests with a capacity of 103 seats as well as a private birthday party area where families and friends can celebrate their special moments of joy.

In Vijayawada, it wants to continue the indulgence with a full menu of delicious offerings including the McChicken Burger, Chicken Wings, Filet-o-Fish, McAloo Tikki, McSpicy Chicken & Veg, Pizza McPuff, Chicken McGrill, McEgg Burger to Saucy Wraps accompanied with delectable dessert offerings and a wide range of hot and cold beverage options to compliment the meals.

Currently, the Vijayawada restaurant has a team of 30-35 employees who have been employed locally and centrally trained to manage operations. McDonald’s aims to generate more employment and provide training to local residents at par with international standards, create opportunities for first time job seekers while also adding to the strength of 7,000 individuals that are directly employed across business operations in West & South India.

Commenting on the launch, Gerald Dias, Business Operations Director South, Hardcastle Restaurants Pvt. Ltd. - McDonald’s India (West & South) “We are proud to bring the McDonald’s Experience to customers in Vijayawada and intend to expand our operations in the state of Andhra Pradesh in a sustainable manner. Eating out is a growing trend in the state and we see a lot of potential in this rapidly evolving business and trade hub of Vijayawada. We are confident that we will continue to drive growth in the southern region by bringing customers a truly unique experience by serving them some mouth watering delicacies.”

Related: McDonald's targets to become 98 percent franchised by 2019

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