Hotline: 1800 102 2007
X
Search Business Opportunities
Oct, 12 2015

McDonald’s to roll all-day breakfast campaign in India

McDonald\'s breakfast menu comprising wholesome and grilled platter with veg/egg and sausage muffin, hash brown, hot cakes with maple syrup along with McCafe offerings, is available across its breakfast serving outlets between 7 am and 11 am in India.

McDonald's, the global QSR chain is planning to launch its All-Day breakfast campaign in India after rolling it in the US. The burger chain is hoping corporate clients, in particular, will subscribe to the idea of eating out-of-home breakfast.

"McDonald's is keen to build out-of-home breakfast as a category in India and at this point evaluating the possibility of All-Day Breakfast campaign here. We would try to build our breakfast along with our McDelivery Service," said Ranjith Paliath, vice-president (business operations), McDonald's India (West & South).

McDonald's breakfast menu comprising wholesome and grilled platter with veg/egg and sausage muffin, hash brown, hot cakes with maple syrup along with McCafe offerings, is available across its breakfast serving outlets between 7 am and 11 am in India.

In smaller cities, the restaurants open at 9 am. However, the menu is not available beyond 11 am, after which the regular menu is offered.

The chain which has been running an All-DayBreakfast campaign on social media platform Twitter for its US customers, talking about breakfast availability beyond 10.30 am in the US.

"While our focus is on developing awareness of our breakfast offerings and creating demand at this point, in the long term, it would naturally evolve in that direction (All-Day-Breakfast)," added Rajesh Kumar Maini, GM, corporate communication, McDonald's India (North & East).

Breakfast is fast becoming a sweet spot for the quick-service restaurant segment across the world. "It is already one of our fastest growing business platforms," said Maini. With close to 18% of the breakfast-consuming people in India eating outside home, there's room for growth, reckoned Paliath. "In the long run, we are bullish on collaborating with B2B for breakfast," he said.

Comment
Related opportunities
  • Fashion accessories - women
    About:   A unique perception in the arena of female purchasing has..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 80
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Banking & Insurance Training Institute
    About Us: NIBF, a brand of GEM Learning Services Pvt. Ltd.,..
    Locations looking for expansion Chhattisgarh
    Establishment year 2011
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Raipur Chhattisgarh
  • Juices / Smoothies / Dairy parlors
    About: Chaai Resto” has a team of highly motivated individuals with..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Ice creams & Yogurt Parlors
    Kulfi Story The birth of traditional kulfi in new forms and..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater PUNE Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts