?Manpasand Beverages targets 50-60% growth in sales in the next five years

Fruit juice player, Manpasand Beverages is eyeing a significant growth in its revenues through Indian Railways in the coming months. The Company is looking to expand its presence in all stations pan India in the coming fiscal year. Currently, railways contribute 20-22 percent to their overall revenue.

The company is targeting 50-60 percent growth in sales in the next five years.

Manpasand’s flagship brand, ‘Mango Sip,’ is available in all major formats of IRCTC. The Company is now focusing on aggressively expanding the presence of ‘Fruits Up’ across entire Indian Railways network.

Dhirendra Singh, Chairman and MD, Manpasand Beverages, said, "Manpasand Beverages has a long-standing association with Indian railways via ‘Mango Sip,’ which is available across all major formats of IRCTC. Given the penetration of Indian Railways, we hope that our association with them will enhance the visibility of all our products among a wider range of customers."

It has tied up with IRCTC for direct selling to vendors as well as with its e-catering service to sell their brands.

The company which had sales of about Rs 556 crore in FY-16 has entered into strategic alliances in both on-trade and off-trade formats in order to expand its business in the urban areas. The company’s brands are available at METRO Cash & Carry, Baskin-Robbin, SAPR and other major organised retail chains.

Manpasand is also setting up four new plants in the next 12-18 months period to increase its capacity. The new plants will double the production capacity as well as help the company reach out to newer markets, especially in north-eastern and southern India.

It already has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal and a new one is being set up at Ambala in Haryana.

Manpasand’s beverage brands are present in 24 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists.