Maggi to reduce sodium level further by 10% by 2020

Nestle India has announced the launch of iron fortified noodles as part of its 'Simpy Good' 2020 initiative. The company is commited to reduce sodium content in the noodles further by 10 % by 2020 and increasing micronutrient fortification. 

The company in a statement said, "Over the last 10 years, we have brought down sodium levels by 32.7% in our Maggi portfolio. We are committed to further bringing it down by 10% by 2020." 

Nestle India is exploring ways to fortify its mass consumption products to close the gap and contribute to the larger national objective. 

Suresh Narayanan, Chairman & Managing Director, Nestle India, said, “With ‘Simply Good’ 2020 initiative, we are building a new, a better, and an even stronger MAGGI brand driven by our purpose which is ‘enhancing quality of life and contributing to a healthier future’. It is a step where we want to introduce products which offer healthier choices to our consumers as we simplify our ingredients and encourage home cooking. At the forefront of this drive is the commitment to reshape MAGGI brand’s products to emphasize the use of familiar and common ingredients that people know and use for home cooking, from their own kitchen cupboard." 

The company said that it has also introduced GDA (guideline daily amount) on packs to give transparent information about the nutrients like energy, total fat, saturated fat, sugar and sodium.