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Nov, 20 2015

MTR Foods launches Rice Kodubale

MTR Foods Pvt. Ltd., the pioneer packaged foods in India, unveiled ‘Rice Kodubale’ in addition to the authentic range of MTR SnackUp.

By RI Bureau

MTR Foods Pvt. Ltd., the pioneer packaged foods in India, unveiled ‘Rice Kodubale’ in addition to the authentic range of MTR SnackUp. Rice Kodubale is an exciting, spicy twist to the popular bangle-shaped traditional Karnataka snack. Every bite of these authentic, delicious rings is crispy and crunchy with a hint of flavorful spices.

MTR SnackUp was launched in 2013 and has now expanded to include more than 20 variants of snacks. Owing to their fresh ingredients and authentic taste, MTR Foods Snack-up range has a long shelf life, thus making all the variants the ideal tea or coffee partners or just as quick on-the-go snacks.

“Kodubale is a widely-known snack in Karnataka and is enjoyed across the state. With the introduction of the Rice Kodubale variant in our SnackUp range we have added another appetizing, fresh choice for our consumers. We are confident that Rice Kodubale, with its authentic, spicy and crunchy flavors will enjoy by all”, said Vikran Sabherwal, Vice President - Marketing, MTR Foods.

This snack will be available at neighborhood grocery stores and modern trade stores in 180 gm packs priced at Rs. 50.

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