MOD to expand in 15 more cities over the next five years
MOD to expand in 15 more cities over the next five years

MOD plans to open 18 outlets in 2017, and expand into 15 more cities over the next five years. From current revenue of Rs 40 crore, it plans to advance to Rs 250 crore by 2020.

Lokesh Bharwani, Founder, Mad Over Donuts, said, "We are ready to go full-throttle."

The brand is also looking to expand into the Middle East and South East Asia. Ask him about his distinctly un-mad, snail-paced growth, and Bharwani prefers the old, classic marketing logic of 'slow and steady winning the race.'

He said, "We've also learnt to survive and flourish", pointing out that over the years donut as a product has become much more mainstream.

Bharwani added, "Most of our key ingredients and equipment have been sourced from Singapore. While we recently adopted a Make In India initiative for some of our equipment, our proprietary technology and ingredients will continue to come from Singapore."

 
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