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Promotion Aug, 20 2014

MOD ties up with Happy New Year a production by Red Chillies Entertainment

Mad Over Donut to create 'IndiaWaale Donut' to go with the theme of the film, Happy New Year.

By Franchise India Bureau
MOD ties up with Happy New Year a production by Red Chillies Entertainment

Mad Over Donut, the Singaporean donut chain has associated with one of the most eagerly anticipated Bollywood entertainers of 2014 – Happy New Year.

The film is directed by Farah Khan and produced by Red Chillies Entertainment, with Starcast Shahrukh Khan, DeepikaPadukone, Abhishek Bachchan, Sarah Jane Dias, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff. The trailer of the film was released at a suburban hotel in on 18th of August and is scheduled to release on the 23rd of October 2014.

As a part of the association, Mad Over Donuts has created a special “IndiaWaale Donut” to go with the theme of the Film. This special Donut was an integral part of the Trailer release event.

Commenting on the occasion, Tarak Bhattacharya, COO, Mad Over Donuts, said, “We are very excited to associate with Happy New Year. Its one of the most promising entertainers of the year and being a part of the film promotions is a great feeling.”

Venky Mysore, CEO, Red Chillies Entertainment further added, “This is the first time we are partnering with a gourmet donut brand and it’s been a fabulous experience. Mad Over Donuts has great presence across in India and it will be nice to see the ‘IndiaWaale Donuts’ being enjoyed by our fans all over.”

Mad Over Donuts will be promoting the specially created ‘IndiaWaale Donuts’ from October across their 54 stores in the Country and will be priced at Rs 59 per donut.

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