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Association Apr, 11 2014

MOD associates with 2 States

Introduces ‘Awesome 2some’ donut.

By Franchise India Bureau
MOD associates with 2 States

Mad Over Donuts has associated with the most awaited romantic film of the year ‘2 States’ by introducing “Awesome 2Some” donut.

The donut is a fusion of white chocolate & coffee. Commenting on this association, Tarak Bhattacharya, COO, MOD, said, “The film exuberates fun and happiness that blends perfectly with our brand attributes. I’m sure our patrons will love the ‘Awesome 2Some’ donut that we have specially created for the film”.

The donut brand is also running a contest where the lucky winners will get a chance to meet Arjun Kapoor and Alia Bhatt the lead roles in the film.

Speaking on the same, Spokesperson, Dharma Productions, said, “We are happy to associate with MOD. They share a similar target audience consisting of families and youth and it’s really a cool and fun association.”

Related: Manapasand Beverages, Parle team up to cross-promote products

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