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launch Apr, 08 2014

MBPL to introduce Svedka

Swedish vodka to be available in more Indian cities.

By Franchise India Bureau
MBPL to introduce Svedka

Mohan Brothers Private Limited (MBPL), the wine and spirit importers and distributors in India is planning to introduce the Swedish Vodka, Svedka to cities like Mumbai and Bangalore soon.

Svedka was introduced in Delhi this February after a partnership signed by MBPL and the vodka brand.  Commenting on the same, Suhail Mehra, Executive Director, MBPL, said, “Svedka has been received well by the Delhi market since its launch in February. Initially, MBPL is importing and distributing three variants, one original and two flavours - Citron (Lemon flavour) and Clementine (mandarin orange flavour) in the Indian market.”

A Svedka original 750 ml bottle is priced at Rs 1530 while the two flavoured versions will be priced at Rs 1670 available at all retail outlets.

Related: Twenty Four Seven convenience store launches Kullad

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