Hotline: 1800 102 2007
X
Search Business Opportunities
Jan, 10 2018

Luxury Brand Gucci Forays Into Restaurant Business

The Gucci Osteria restaurant is part of "Gucci Garden" which includes an exhibition area and a cinema room.

Luxury labels are accustomed to tempting fashionistas, and now they're stretching from haute couture to haute cuisine.

Gucci opened a 50-seat restaurant, Gucci Osteria, in Florence where three-Michelin-star chef Massimo Bottura will serve up high-end dishes.

The Italian fashion house, owned by Kering, is not the only luxury company to foray into food; LVMH announced late last year it would open a second branch of its gourmet grocer La Grande Epicerie in Paris, days before Tiffany's & Co opened its Blue Box Cafe in New York.

Gucci and its rivals do not expect these investments to yield significant financial returns, for now, but they are seen as a way of enhancing their global brands. In some cases, eateries can also be a way to make the most out of large, city-centre store sites as customers increasingly shop online.

Gucci restaurant is sited behind the walls of the 14-century Palazzo della Mercanzia building, overlooking the city's most famous square, Piazza della Signoria. Visitors can treat themselves to the likes of Parmigiano Reggiano tortellini, Peruvian-inspired tostadas, pork belly buns and mushroom risotto for 20-30 euros per dish.

With a global luxury market estimated to be worth 1.2 trillion euros in 2017, sales of luxury wines and spirits and food, together worth just under 120 billions, last year grew 6 percent, more than personal luxury goods such as bags, shoes and clothing, according to Bain & Co's yearly report on the sector.

The Gucci Osteria restaurant is part of "Gucci Garden", which includes an exhibition area and a cinema room.

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: The inception of the company begin with a humble..
    Locations looking for expansion Andhra pradesh
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater hyderabad Andhra pradesh
  • The journey of Scottish Early Years began in 2016, envisioned..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Skills / Personality Development
    About Us: INIFD Gurukul, a wholly owned concern of NIFD Limited,..
    Locations looking for expansion punjab
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater chandighar punjab
  • About Us: Established in the year 2015, Fugazee is a youth..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities