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Sep, 12 2014

Lite Bite Foods join hands with Puranmal Foods to Launch 'Signature Sweets'

In order to launch its Signature Sweets, a mithai operation focusing on Delhi-NCR region.

Lite Bite Foods, one of India’s most dynamic and fastest growing F&B conglomerate is set to join hands with Puranmal Foods, a name synonymous with quality Indian sweets to launch SIGNATURE SWEETS, a Mithai operation focusing on Delhi-NCR.

Signature will start its operations by targeting the upcoming festive season, targeting corporate clients, large industrial houses and Delhi based socialites.
Signature is conceived as a boutique brand keeping in mind the need to explore the expanding sweet market of Delhi-NCR in the high end B2C, B2B and later on in a QSR format.

Puranmal, which has been a partner of LBF for supplying of products for their Mumbai outlets, was a natural choice. With Signatures as a brand, it aims to provide a more personalized service by working directly with the customers. Signature will also offer personalized and specialty services such as Creation of custom flavour boxes or gift boxes, décor and design of sweets, unique dessert display and setup at an event.

“In the last couple of years, we have realized that there exists a big vacuum in the Indian sweets and savories categories within the high end B2C, B2B as well as QSR segment. Puranmal, with a proven legacy behind them have had an impeccable track record was a natural choice. They already have a significant presence in Mumbai and had always shown keen interest in venturing into the capital city. And, we at LBF have always looked to introduce new verticals and it made perfect sense for us to partner with Puranmal on Signature”, says, Amit Burman & Rohit Aggarwal, Director(s) – Lite Bite Foods.

Deepti Chawla, Director – Puranmal Foods India (P) Ltd. says, “In the past few years, our brand has continuously re-invented itself. After maintaining successful relationships with some of the giants in the hospitality industry, we realized the potential of replicating the same in North India too and Delhi-NCR with its pre-dominant North Indian population have always been the big spenders on Indian sweets and savouries.”

The new brand will boast of a range that will include Kaju Pista Roll, Kaju Katli, Milk Cake, Malai Doda, Nutberry, Dateberry, Kaju Anjeer Roll, Roasted Barfi, Soan Papdi amongst other.


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