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Nov, 18 2015

Le Cirque to add more restaurants in India, bring casual dining brands

While Le Cirque is a more formal restaurant, Circo is a lot more casual and suitable for most of the markets. Goa is a likely destination for The Beach Club by Le Cirque.

Le Cirque, the famous French-Italian restaurant, is planning to expand its portfolio in India by focusing on opening two of its casual dining restaurants in India.

Present at locations like, The Leela in Delhi, Bengaluru and Mumbai, Le Cirque, the fine dining brand wants to go beyond these locations.

“India is a great market to be in because, like many other parts of the world, there is a lot more interest in food, fine-dining and eating out,” said Carlo Mantica, CEO, Le Cirque International.

The other brands in its portfolio include Le Cirque Cafe and Sirio Ristorante.

The brand is witnessing 10 per cent year-on-year growth in its Indian business which is expected to grow with the pro-tourism initiatives of the government.

“The new government has certainly energised the country and its image abroad. Every time I come to India, there are new infrastructure developments such as airport or highways, which is good for the hospitality industry as it helps in boosting tourist inflow,” he added.

While Le Cirque is a more formal restaurant, Circo is a lot more casual and suitable for most of the markets. Goa is a likely destination for The Beach Club by Le Cirque.

Adapting to the Indian market, Le Cirque is expected offer online deals to attract the millennial market. “Deals, discounts in particular, is not a part of our brand DNA. But it is something we would like to experiment with. It doesn’t change the economics of our restaurant but we would like to try something new which will help us attract more young generation to come and try our brand,” pointed Mantica.

Its New York restaurant offers cut-rate meals through discount sites such as Amazon and Groupon.

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