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Dec, 23 2014

LaPlant introduces rare Himalayan Herbal infusions

Initially, LaPlant will be offering a range of 10 different herbs and blends under its Himalayan Herbal infusion range. And over the next one year, they plan to increase the number to 30.

LaPlant Beverages, a start-up that address the growing need of Green Tea and Herbal infusions by wellness seekers in India, announced the launch of its product offering of rare Himalayan Herbal infusions.

Herbal infusion is a nascent market in India, but world over; it has caught fancy of people seeking alternatives to tea and coffee with no caffeine.

Initially, LaPlant will be offering a range of 10 different herbs and blends under its Himalayan Herbal infusion range. And over the next one year, they plan to increase the number to 30.

The group will sell through leading e-commerce platforms in India and abroad and fromselect retail outlets in major metros.

“We use finest Himalayan herbs, grown above 3,000 feet from sea level. All our herbs are hand-picked and manually cleaned to ensure zero impurity. The range offers people the choice of picking up infusion as per their preference, ranging from finest chamomiles to rhododendron,” says, Pankaj Prakash, Co-Founder, LaPlant Beverages.

When asked about the supply challenges on sourcing from Himalayas, Pankaj says “Farmers in these places do not have large land holdings. So, it was not possible for one farmer to cater to our volume needs.To ensure that the quality was consistent, we set up farmer groups in different villages that today work closely with us round the year. This also ensures that they get a good price for their product and stay away from middlemen.”

LaPlant Beverages is a start-up by Amod Singh, an IIT Kharagpur and Cornell Alumnus and Pankaj Prakash, a MICAn. It’s dedicated to Green Tea and herbal infusions in India. They have devised numerous blends, especially suited to the Indian taste, and innovative packaging solutions to retain the aroma for the longest duration.

Armed with over 20 green tea blends and more than 10 Himalayan herbs, they are the largest selling Green Tea Brand in the Indian e-commerce market.

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