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Dec, 18 2013

Krispy Kreme’s eggless recipes

Emphasis on meeting needs of local consumers.

The US-based doughnut chain Krispy Kreme set up its flagship store in New Delhi and it will offer egg-free doughnuts.

Amiteshwar Sethi, Head, Marketing, Bedrock Foods, Krispy Kreme's franchisee for northern India, said, "We will launch a digital campaign in a weeks time to highlight not just our eggless recipes, but also the range of ‘local flavours’ that we offer.”

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