Hotline: 1800 102 2007
X
Search Business Opportunities
Dec, 23 2017

Kinder Joy Becomes Biggest Product Of Ferrero Rocher In India

The Italian firm which reported €10.3-billion revenues for the year ended August 2016 has only one manufacturing unit in India in Baramati Maharashtra

Its round chocolates in golden wrap may be the best known product of Ferrero Rocher, but it’s the tiny toys packed inside its top selling chocolate-confectionery product Kinder Joy that are now Ferrero India’s biggest product.

Stefano Pelle, managing director at Ferrero India said “India is a growing and very important market with big scope for category penetration. We don’t have a mass brand. We are working in that direction, especially in sugar confectionery, and later, within the enlarged chocolate market, not strictly chocolate products. it would not be easy for the company to compete in mainstream chocolates market. We wouldn’t make something that is there in the mainstream that wouldn’t be Ferrero then. Comparatively, the upcoming products will be among the most affordable products in the Ferrero universe. This doesn’t mean we won’t have our premium products. In spite of the fact that the environment was turbulent, we still saw some double digit growth. While the chocolate market has been facing some headwinds, Ferrero has been growing in double digits."

Ferrero India makes 900 million toys, of which 270 million are used for domestic consumption and the rest are exported, either as part of Kinder Joy packs or as toys.

The Italian firm, which reported €10.3-billion revenues for the year ended August 2016, has only one manufacturing unit in India in Baramati, Maharashtra, but it has some exclusive vendors in the country who manufacture toys only for Ferrero.

The Italian firm, which sells chocolates, bakery products, snacks, spreads, mints and drinks across over 170 countries, has begun testing entry-level confectionery brands in India as it looks to broadbase its portfolio and step up share in an intensely competitive market.

Comment
Related opportunities
  • Payment Solution services
    About Us: E-Pay Solutions India Private Limited - a proven business..
    Locations looking for expansion Andhra pradesh
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100 sq ft.
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Hyderabad Andhra pradesh
  • Souvenir Shops
    About Us: Established in Hong Kong, Coko is the brainchild of..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Theme Restaurants
    About Us: Urban Lokal Café is focused on providing a safe..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Designer jewellery
    About Us: It all started when PC Jeweller first opened its..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2016
    Investment size Rs. 5 Cr. above
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Central Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities