The move is close on the heels of the company’s introduction of the ‘India Breakfast Habits Study’.
Kellogg’s has launched a new breakfast menu by the name ‘Kellogg's Breakfast Pledge’ in India. The Breakfast Pledge provides a platform to help people discover the power of breakfast. The company has partnered with United Way of Mumbai to reach out to children in schools for gifting breakfasts.
Sangeeta Pendurkar, MD, Kellogg’s India, said, “The Kellogg's Breakfast Pledge is the next step in our journey towards improving the breakfast eating habits of Indian consumers.”