Hotline: 1800 102 2007
X
Search Business Opportunities
Sep, 29 2017

​Kellogg's CEO is retiring and will be succeeded by an executive from a vitamin and protein bar company

Kellogg has struggled to make its cereals and snacks more appealing to Americans who are increasingly seeking to avoid processed food. Its revenue has fallen every year since 2013

Kellogg's CEO is retiring and will be succeeded by an executive from a vitamin and protein bar company, as packaged food makers try to keep customers who are looking for healthier products.

The maker of Frosted Flakes, Pop-Tarts and Eggo waffles said “Chief Executive John Bryant will be replaced by Steven Cahillane, an executive from The Nature's Bounty Co”.

Cahillane will start as CEO next week and will join the company's board. Bryant, 51, will remain executive chairman of the board until March, when Cahillane will take over that role. Cahillane, 52, has also worked at Soda Company Coca-Cola Co. and beer maker AB InBev.

Kellogg has struggled to make its cereals and snacks more appealing to Americans who are increasingly seeking to avoid processed food. Its revenue has fallen every year since 2013.

John Bryant said “Cahillane's experience at Nature's Bounty would help Kellogg adjust to consumers' demand for healthier food, but that it wouldn't apply to all of Kellogg's products. I think in our cereal business, health and wellness is important. The snacks business is more about indulgence and taste. The Kellogg Company was founded on health and wellness, so it's not a new move for us. It's a continuation of that belief the company has in delivering products that help people live a healthier and happier life."

Packaged food conglomerates have been trying to appeal more to consumers who favour fresher foods, smaller, local brands and are worried about the ingredients they eat.

Bryant would not say whether Kellogg had plans to cut jobs or drop certain lagging brands.

Comment
Related opportunities
  • Casual dine Restaurants
    About Us: Our Restaurant Chain Serves Fresh Pizza, Pasta, Soups and..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Laundry & Dry Cleaning
    About Us: In the 60s, the textile care industry was made..
    Locations looking for expansion Maharashtra
    Establishment year 1968
    Franchising Launch Date 2013
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Bars, Pubs & Lounge
    About Us: If you have heard the words “on top of..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Computer Hardware & IT
    About Us: Mindlogicx is a premium technology brand operating in a..
    Locations looking for expansion Karnataka
    Establishment year 2002
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities