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Mar, 04 2014

Kaltenberg enters Indian market

The German Beer brand is available at Rs 125 for a pint.

Kaltenberg, the German beer brand was officially launched in India at an event held by Four Season. The foray is in partnership with Luitpold Prinz Von Bayern, President, Konig Ludwig International and Rohit Jain, Chairman, CMJ Breweries, India.

Speaking at the launch, Bayern, said, “Beer lovers in India have a developed taste, thanks to the varied Indian cuisine. That's why Kalternberg plans to explore these taste buds by introducing a premium lager beer prepared in absolute natural conditions.”

The beer will be available across 1,000 retail outlets in Maharashtra, Goa, Daman, West Bengal, Bihar, Jharkhand, Delhi, Karnataka, Tamil Nadu and Andhra Pradesh at Rs 125 for a pint.

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