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Aug, 30 2017

KFC launches one-click button to enhance online ordering

KFC said as of now, payment will be through cash on delivery and there is no additional cost for ordering food using One-Click Button.

KFC, a Yum! Brands subsidiary has just launched one-click ordering system with the introduction of a physical and virtual KFC One-Click Button. The physical KFC One-Click button is a device that allows customers to order KFC menu items with a click. The device needs a one-time setup to connect to Internet and then to load one’s previously placed food order data. When pressed, the device sends a smartphone notification asking to confirm or cancel the order. In the virtual mode, the button is available on KFC app and website. One will need to register, log-in and click on the One-Click virtual button to get the order. Likewise, during the one-time setup, you need to save a default address which will be mapped to the nearest KFC outlet serving that delivery area. KFC said as of now, payment will be through cash on delivery and there is no additional cost for ordering food using One-Click Button. “The KFC One-Click button is a disruptive tech-innovation that makes ordering food super-easy and fun. With the One-Click we are creating a whole new-ordering experience in the QSR category and we are confident that it will drive engagement and give impetus to our online ordering,” said Lluis Ruiz Ribot, CMO, KFC India. In India, KFC runs 318 stores. Out of which 100 are company owned and 218 are franchise stores. 

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