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Apr, 15 2014

KFC introduces vegetarian menu

To expand customer base.

KFC India has unveiled a vegetarian menu along with a strong message about its new found base for vegetarian offerings, stated a media report.

The food giant has introduced Paneer Zinger and Veg Twister adding to its Potato Krisper Burger, Veg Strips, Veg Rockin' Burger and Veg Rice Bowl and has also tweaked its global tagline "So good" to "So veg, so good" to show its commitment towards the category.

Commenting on the same, Dhruv Kaul, Director Marketing, KFC India, said, "We recognised an opportunity to deliver a significant vegetarian range for the Indian consumer, and to reach out to a broader target audience.”

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