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Aug, 12 2015

KFC focuses on boosting sale, launches Pink burger in China

n July, Burger King launched the Red Samurai Chicken burgers with bright red buns, red cheese and red hot sauce made from miso and hot peppers.

KFC, one of the largest burger chain in the world has started selling pink burgers in China in order to boost the sale.

The burger chain is continously facing a hit in sales from the last three years in the country.

The sandwich is called the "rose cheese chicken leg roasted burger" and it features pink buns, roasted chicken, cheese, mayonnaise, tomato and lettuce.

Also, the chain is using rose petals around the burgers to promote it online nad offline.

The Rose cheese chicken burger debuted alongside a new black burger which is called the "black diamond bacon spicy chicken leg burger."

KFC is launching its colored burgers subsequent Burger King's release of red and black burgers in Japan.

In July, Burger King launched the Red Samurai Chicken burgers with bright red buns, red cheese and red hot sauce made from miso and hot peppers. Recently, the chain also released a new all-black sandwich in Japan, following its first black burger last September.

So, KFC has been trying to revitalize its sales in China, which has fall by 10 percent in the recent quarter. The chain has been plagued by food safety scandals and stiffer competition from Western brands like Starbucks and McDonald's, which are expanding in China.

Last year, one of the KFC's suppliers was shut down after a news report showed that the factory workers were using expired meat. 

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