KFC India, the quick service restaurant chain operated by Yum Brands has started an initiative called ‘add HOPE’ to support non-governmental organisations and other agencies to fight against hunger among children.
Started from Hyderabad on Wednesday, KFC is targeting to raise funds and awareness on hunger.
With presence across 90 cities in India, the chicken fried chain would use its 14,000 employees in 310 outlets to support the new initiative.
“We will raise funds and encourage our customers and employees to contribute their bit for the programme,” shared, Rahul Shinde, MD, KFC India.
According to the release issued by KFC, the QSR chain has donated Rs 2 crore to two partners in the initiative.
“We gave Akshaya Patra Foundation and World Food ProgrammeRs 1crore each to provide meals to children,” added Shinde.
Beginning May 16, KFC would allow its customers to contributeRs 5 each time they pay for the food at its outlets. “Our target is to provide two crore meals to the poor children by 2020,” he added further.
The firm has flagged off an ‘add Hope’ truck to spread the word about widespread hunger among children.
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