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Mar, 30 2018

KFC India Makes Way To Cosmetic Sector With flavoured lip balms

Handcrafted from natural ingredients, KFC’s Double Trouble Lip Balms will be available in a combination of two flavours Yellow American Mustard and Red Sweet Chilli.

In order to increase the recall value of its brand, KFC India has entered into the cosmetic sector with the launch of flavored lip balms.

Handcrafted from natural ingredients, KFC’s Double Trouble Lip Balms will be available in a combination of two flavors – Yellow American Mustard and Red Sweet Chilli – in one compact case, said a statement.

“We have always had fun experimenting with our food and introducing unique flavors. This time while working on new flavors, our chefs came up with this distinct combo that was so unique and irresistible that we named it the Double Trouble,” said Lluis Ruiz Ribot, CMO, KFC India while commenting on the launch.

“We decided to have some fun and make this amazing flavor combination available to consumers in a portable lip balm format. These ‘Double Trouble’ balms are so ‘lip smackin’ good’ that consumers will find themselves reaching for it again and again,” he added.

The twist to these KFC flavors has been created using completely organic ingredients. The lip balms will be available on sale from April 1 to April 5 online.

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