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Feb, 09 2016

Jain Irrigation enters fruit juice biz

AamRus is currently available in Hypercity and Sahakaari Bhandaar Stores in Mumbai and is expected to be available across the trade segments in Greater Mumbai region shortly.

Jain Irrigation Systems Ltd. (JISL) has launched their first branded retail product “AamRus” under the umbrella brand name of “Jain FarmFresh”.

‘AamRus’ is sweetened frozen mango pulp and a 100% natural product with no added colours, flavours or preservatives.

It can be enjoyed throughout the year in two delicious variants of Alphonso and Kesar. The product is rich in Vitamins A & C and has a shelf life of two years when stored at -18 degrees celsius.

‘AamRus’ has better taste and nutrient retention and is processed at the company’s internationally certified food plants.

The product is available in attractive and reusable packaging in food-grade polypropylene buckets (in two packaging sizes of 1 kg and 500 g) convenient for direct consumption or for use in recipes for milkshakes, lassis, aamrakhands and other mango desserts and dishes.

AamRus is currently available in Hypercity and Sahakaari Bhandaar Stores in Mumbai and is expected to be available across the trade segments in Greater Mumbai region shortly. The Company plans to expand to the rest of Maharashtra, Gujarat, M.P. and other States in Western and Northern India over the next six months.

Jain Irrigation’s Food Division, now being spun off into a subsidiary, Jain Farm Fresh Foods Ltd. (“JFFFL”), has been in the food processing business since 1994 making fruit pulps of mango, banana, guava, strawberry and dehydrated vegetables like onion, garlic, ginger. The Company is a world leader in supplying these products to global institutional customers like Coca-Cola, Frito-Lay, Nestle and Unilever.  The entry into the Indian retail market is a significant step towards capitalizing on the opportunity offered by the rapidly growing processed foods business in India.

‘AamRus’ is the first retail product out of the bouquet of retail products that the company proposes to launch in the processed fruits, vegetables and spices categories.

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