Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 17 2017

​Jacqueline Fernandez invests Rs. 3.5 crore in Rakyan Beverages

Rakyan Bevergaes claims to have kept consumer health awareness in mind, thus it wants to shed its premium price tag, and launch products starting at Rs 50, compared with Rs 80 now.

Bollywood actress Jacqueline Fernandez has invested in Rakyan Beverages that makes juices under the Raw Pressery brand, becoming India’s first celebrity to part-finance a consumer products firm, and help drive sales.

Anuj Rakyan, Founder, Rakyan Beverages, said, “While professional investors take calculated risks, celebrities are believers and users of the brand. Jacqueline has about 13 million followers just on instagram and can influence buyers. Hence, she is not an ambassador but an evangelist who can have an impact on the topline."

Rakyan Bevergaes claims to have kept consumer health awareness in mind, thus it wants to shed its premium price tag, and launch products starting at Rs 50, compared with Rs 80 now.

Jacqueline’s investment of Rs 3.5 crore pegs the company’s worth at about Rs 120 crore, similar to the valuation Rakyan got during last year’s investments, when the startup raised close to $4.5 million in series B funding from Sequoia Capital, Saama Capital Management and DSG Consumer Partners.

Rakyan said the company plans to raise $10 million by December this year as it looks to spruce up manufacturing and marketing. The company runs in-house logistics and manufacturing units that help control costs and quality: Unlike packed juices that have shelf lives of up to six months, Rakyan products have limited shelf life and need chillers in their supply chain.

Comment
Related opportunities
  • Real Estate Sub
    Mini Homes ! Based out of Mumbai , Mini Homes is..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Quick Service Restaurants
    MR & MRS IDLY - a QSR business model for..
    Locations looking for expansion Tamil Nadu
    Establishment year 2007
    Franchising Launch Date 2008
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • Preschools
    About Us: The brand proven for revolutionary change in education sector...
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • About Us: Mahindra First Choice Wheels Ltd (MFCWL) is a part..
    Locations looking for expansion Maharashtra
    Establishment year 1999
    Franchising Launch Date 2003
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities