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Dec, 02 2014

Indore takes Subway's 'The Fitter You' challenge

The event that went on throughout the day witnessed participation - especially from college-going students, who were asked to take a fitness challenge by working out on a treadmill and a cross-leg machine for five minutes.

Subway, the world-renowned sandwich restaurant chain has conducted ‘The Fitter You' challenge at C-21 mall this week, encouraging consumers to make healthier choices and undertake physical activity to stay fit.

The event that went on throughout the day witnessed participation - especially from college-going students, who were asked to take a fitness challenge by working out on a treadmill and a cross-leg machine for five minutes.

All the participants were then analysed on the basis of calories burned along with the distance covered in the given time.

“Healthier food habits and an active lifestyle are inherent ingredients of keeping fit. The brand proposition of Subway emphasizes on the need for smart and healthier choices especially in today’s fast-paced life,” said Abhishek Bahety, Development Agent, Subway, Madhya Pradesh.

Subway restaurants offer a wholesome range of sandwiches and salads along with low-fat condiments that support an active lifestyle.

All the participants who took the challenge were given a free Body Mass Composition (BMC) analysis from the Barbarian gym and submarine sandwiches (Subs) to relish the experience. Participants who bagged first, second and third positions claimed free Subway meal vouchers worth Rs 1,000, Rs 500 and Rs 250 respectively.

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