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expansion Sep, 16 2013

Indian wine to enter Thai market

The wine tasting function was organised by the Ambassador Anil Wadhwa.

By Franchise India Bureau
Indian wine to enter Thai market

Indian wine brands could soon enter Thailand's vast market as an accompaniment to spicy Thai cuisine, stated a report in Economic Times.

Mr. Jagdish Holkar, Chairman of Indian Grape Processing Board and Owner, Flamingo Vineyard said “The Thai palate is similar to the Indian palate, our wines are well suited to Thai and Indian cuisine.”

Mr. Holkar and some other vineyard owners were in Bangkok recently as part of Agriculture Processed Food Export Development Authority (APEDA) delegation to showcase Indian wines. Holkar was of the view that French wine did not go well with Indian or Thai food which were spicy. Another Vineyard owner, Dr J P Gupta who claimed to be the only person so far to have produced wine from Lychee and Mango, said “that western people cheated India. They said only grapes can make wine. Gupta has made 100 per cent fruit wine. He claimed that wine connoisseurs in Germany were mesmerised with the wine made from fruit.

At a wine tasting function organised by Mr. Anil Wadhwa, Indian Ambassador to Thailand, wine connoisseurs, wine writers and hoteliers tasted Indian Cabernet Sauvignon, Chardonnay, Chenin Blanc, and Riesling people also tasted Lychee and Mango wines.

Mr. Wadhwa said "Thailand has a cosmopolitan atmosphere in its major cities and a thriving service industry where there is natural demand for new age wines from counties like India.”

"The wine tasting event was organised with APEDA for the sole purpose of getting the wine importers, writers and those from the hotel and service industry to get to know about the whole range of Indian wines. We hope to reach a level of exports equivalent to 10 million dollars from the current 5 million us dollars within the next two years," Mr. Wadhwa added.

Related: Flurys enters Mumbai

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