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Jul, 15 2013

Inakaya in India soon

JSM to launch Japanese Restaurant in India.

The JSM Corporation Pvt Ltd – a leading Indian franchise that runs US food & beverages chains such as Hard Rock Cafe and California Pizza Kitchen – will launch Japan's popular restaurant chain, Inakaya, in India.

Mr. Jay Singh, Co-Founder and Executive Director, JSM Corp., said, "We will open our first Inakaya restaurant by the end of this year. Our portfolio would be a mix of Asian, US and European cuisines. We have already specialised in Asian foods, creating our own Oriental concept with Chinese and Mongolian cuisines.”

Apart from Inakaya, JSM would bring a couple of other international restaurant chains to India this year. "We will bring more brands. We are in advanced discussion with one of the leading American food & beverages chains and are expected to sign an agreement in the next two months," Singh added, refusing to disclose details.

JSM, founded by Singh with Sanjay Mahtani, an amateur chef, in 2004, has brought international properties such as Hard Rock Cafe, California Pizza Kitchen, Trader Vic's, Trader Vic's Mai Tai Lounge to India, apart from opening two restaurants, Shiro and +91.

The group has also recently brought the largest American yogurt brand  Pinkberry to India with the opening of yogurt bars, a new concept in the country.

The 40-year-old Inakaya serves traditional Japanese grilled food. The first Inakaya restaurant was opened in Tokyo in 1970 as an outlet with traditional robata-yaki features (ingredients grilled in front of guests).

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