In UK, Starbucks Launches Mobile Order & Pay

Starbucks, the coffee company is making it easier than ever for its customers to order and pay their favourite beverages and food as it is rolling out its Mobile Order & Pay, with the company launching it first in the UK's capital, London.

The company said it is making its Mobile Order & Pay service available on iOS devices in 150 stores in London for the initial trial phase of this technology.

Last year, the queue-busting pre-order feature debuted in the U.S.

Reportedly, the company has made available the app on both iOS and Android devices. This means that Starbucks has already expanded the app to its 7,400 stores in the U.S.

Starbucks stores in London started using the new mobile order system from 1st October. The company, though, has yet to announce the availability of the service in other parts of the UK.

“We Brits are famous for queuing, but in an age of such sophisticated technology ‘why wait?’. With more people leading busier lifestyles than ever, saving minutes can really help, so we are excited to be bringing Mobile Order & Pay to our London customers – the first to have this feature outside of the US," said Ian Cranna, the vice president of Marketing and Category for Starbucks EMEA.

According to Starbucks, with the use of the app working people and commuters will save 10 to 15 minutes in their day. It also added that it is specifically beneficial to parents with young children as well as to hearing- and speech-impaired customers in assisting them to get their order quickly.

However, it is worth noting that users of the service can gain Stars with the company's My Starbucks Rewards loyalty program.

According to Starbucks reports, it was noted that mobile payments account for nearly 20 percent of sales in the U.S. "Bringing Mobile Order & Pay to our customers is about meeting their needs of convenience and customization at any time of the day," said Adam Brotman, Starbucks chief digital officer.