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May, 08 2014

ITC to acquire B Naturals

A part of the Bangalore based Balan Natural Food.

ITC Ltd plans to enter into the beverage segment by acquiring Bangalore based Balan Natural Food’s B Naturals.

ITC’s entry into the Rs 1200 crore packaged juice market is expected to cost less than Rs 80 crore and the company plans to put up the proposal soon for board approval.

A person close to the deal said, "The promoter of B Natural and ITC officials have accelerated their discussion to close the deal at the earliest which can happen any day now.” The B Natural brand focuses on 100 percent natural juices such as jamun, brahmi, amla, guava, pomegranate and dry fruits-apple juice. 

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