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Feb, 24 2014

ITC introduces ‘Yippee! Tricolor Pasta’

This will be India’s first tri-colour pasta.

ITC has launched India’s first tricolour pasta in orange, cream and green colours available in Masala and Creamy Corn flavours.

Speaking on the launch, Chitranjan Dar, CEO, ITC Foods Division, said, “The Yippee! Tricolour Pasta is an interesting twist in our pasta portfolio, offering a perfect combination of taste and wholesome goodness.”

The pasta is priced at Rs 20 for a 70g pack available at supermarkets, hypermarkets and grocery stores across all major markets in the country.

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