Hotline: 1800 102 2007
Search Business Opportunities
Nov, 02 2017

ITC food Yippee To Enter 1000 crore club by 2020

Noodles segment which is growing at 15-20% annually contributed about 10% or Rs 804 crore

Brand packaged food division of diversified conglomerate, ITC food expects its instant noodles brand Yippee to join 1000 crore revenue club by 2020 and emerge as the fourth powerful brand.

Yippee, which was launched in 2010 and includes both noodles and pastas, already has a share of 22.5% in a market that is roughly valued at about Rs 4,000 crore. While Nestle’s Maggi maintains a big lead in the segment as ever, the Kolkata-based ITC has seen Yippee’s presence grow in the segment by 5 percentage points annually since 2014, when Maggi went off the shelves for a while due to safety concerns.

ITC divisional chief executive (foods) Hemant Malik said Yippee will be our next mega brand, behind Aashirvaad, Sunfeast and Bingo. Aashirvaad is known for its atta, ghee and spices, Sunfeast for its biscuits, and Bingo for chips. All the three brands are worth more than Rs 1,000 crore each, according to the latest annual report from the company. All these brands are expected to be big revenue contributors as ITC targets Rs 1 lakh crore in non-cigarette revenue from packaged foods by 2030. With the demand for its noodles on the rise, Yippee is also expected to breach the Rs 1,000-crore mark soon and generate 15% of top line by 2020. We have observed a huge preference for Yippee, particularly among the younger consumers. There are plans to enter the snacking business under the brand.

Noodles segment, which is growing at 15-20% annually, contributed about 10% or Rs 804 crore to the branded packaged food products top line last fiscal.

Related opportunities
  • Sports Accessories
    About Us: Kawasaki Sports is one of the world’s leading sports..
    Locations looking for expansion Tamil nadu
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater chennai Tamil nadu
  • Laundry & Dry Cleaning
    About Us: ChemDry –It’s an international brand for providing Cleaner &..
    Locations looking for expansion Delhi
    Establishment year 1979
    Franchising Launch Date 1982
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Start your own Big Mart World franchise business and be..
    Locations looking for expansion Haryana
    Establishment year 2007
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gurgaon Haryana
  • Aviation & Hospitality Training Institute
    About Us:  Young chef India schools is a concept floated by..
    Locations looking for expansion West Bengal
    Establishment year 1994
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 1100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West Bengal
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities