IG has roped in the celebrity chef as brand ambassador for a year in order to generate awareness among the masses regarding the high-quality and fresh fruits of Stemilt, Washington’s largest tree fruit company. Chef Kunal will also be a part of promotiona
Fresh fruit importer, IG International, has roped in Indian celebrity chef and restaurateur, Kunal Kapur to endorse its fruit brand, Stemilt Growers.
IG has roped in the celebrity chef as brand ambassador for a year in order to generate awareness among the masses regarding the high-quality and fresh fruits of Stemilt, Washington’s largest tree fruit company. Chef Kunal will also be a part of promotional campaigns and spread information about health benefits of the fruits sold across various platforms.
Currently, IG imports different varieties of apples, pears and cherries from Stemilt.
Tarun Arora, Spokesperson, IG International, said, "We are truly delighted to have chef Kunal Kapur on board as our brand mascot. With his innovations in cuisine, creative combination of ingredients, and popularity on national and international food-focused shows, Kunal has been able to win the hearts of many food lovers. This clubbed with his unsurpassed knowledge on healthy foods makes him an ideal choice to represent Stemilt and popularize the rich benefits its produce offers. We look forward to nurturing this association and bringing the best to our consumers."
Chef Kunal Kapur said, "Fruits are a staple in my diet and I look forward to spreading awareness around their health benefits. Stemilt as a brand is known for its high-quality and great-tasting produce and as a chef nothing delights you more than superlative and fresh ingredients. I am pleased to be associated with IG International that secures the best of exotic fruits globally to India, all the year round."
IG International imports 31 varieties of fruits across 22 countries and uses its distribution network to cater to a pan-India market in cities like Mumbai, Bengaluru, Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Hyderabad, Lucknow, Kolkata, Kochi, Patna and Nagpur.