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Jan, 21 2015

I-Brands Beverages looks at strategic partners

The company is presently present in Punjab, Haryana, Chandigarh, Assam, Arunachal Pradesh and Uttarakhand in the North and Goa and Pondicherry in South India and across 5000 point of sales.

I-Brands Beverages, owned and managed by Lisa Srao is looking for strategic partners to expand her business.

Talking to Restaurant India, Lisa said, “We are currently looking at strategic partners to consolidate our business, driving our sales upwards. It is the right time for institutional funding and linking with strategic partners who see the potential in the $ 9 billion industry growing at 10% p.a. With 450 million people of drinking age and another 150 million joining in the next five years, it is a highly lucrative industry with few pan-India players.”

The company is presently present in Punjab, Haryana, Chandigarh, Assam, Arunachal Pradesh and Uttarakhand in the North and Goa and Pondicherry in South India and across 5000 point of sales.

“We have just received our first paramilitary orders as well,” added Srao.

The company has four products in its portfolio - a premium whisky brand - Three Royals (MRP: INR 350 – 735 for 750 ml), a deluxe whisky brand – Granton (MRP: 230 – 495 for 750 ml), which has recently been awarded for its packaging at the INDSpirit 2014 Awards, Jamaican flavored dark rum - Rum 99 (MRP: 210 -330 for 750 ml) as well as a rare French brandy – Granton XO Brandy (MRP: 280 for 750 ml). 

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