Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 30 2015

Home of the Whopper gets a Digital Makeover

Canada is the fourth country in the world after Finland, New Zealand and India to adopt the new look on both its in-store point-of-purchase displays.

Burger King Canada has launched its revamped website as part of an overall in-store and digital refresh in order to align with the brand's new global visual identity.

The new website is highly visual and incorporates several new features including an interactive menu and nutrition section, a fulsome careers and franchising opportunities page, and greater overall brand engagement all on a mobile-friendly platform.

Canada is the fourth country in the world after Finland, New Zealand and India to adopt the new look on both its in-store point-of-purchase displays and now with the unveiling of a new and improved website.

"More than 11 million guests visit Burger King restaurants around the world every day and can expect the same, consistent great taste and welcoming atmosphere at each restaurant and we want to transform this experience digitally through better global brand consistency," said Tracy Chin-Sam, Marketing Director , Burger King, Canada.

"We understand that websites are the front door to most businesses today and we want to make sure our customers feel as engaged and hungry when visiting our website as they do when they visit our restaurants,” he added.

One of the new features responds to the issue of nutritional transparency in the quick-serve restaurant industry by providing an interactive nutritional calculator which allows you to customize your meal "Your Way" and find out what the actual nutritional counts are for your personalized meal.

The "Add to Your Meal" feature allows you to swap ingredients in and out to see what each ingredient is worth nutritionally and adjust to your personal preferences. You also have an option to email or print your meal's nutritional totals. For example, you can select or deselect any ingredient in any sandwich, then add a small fry and large drink or any other variation and discover the full nutritional value of your personalized meal.

At the same time as the debut of the new website, Burger King Canada unveils its new HP Ultimate Bacon Cheeseburger.

The HP Ultimate Bacon Cheeseburger features two 1/4 lb. savoury flame-grilled beef patties, melted cheese, topped with crispy bacon, sliced white onions and the Canadian favourite original HEINZ HP® Sauce, all served on a toasted Artisan bun.

Comment
image
Related opportunities
  • Join Hands With No.1 U.K. Concept International Preschool Chain SANFORT is..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar Pardesh
  • Others Food Service
    Longlive Pizza Franchise Form About Us: This form is simply a request..
    Locations looking for expansion Tamil nadu
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil nadu
  • Juices / Smoothies / Dairy parlors
    About Us: MilkyWay, a venture of Chanda Softy Ice Creams, started..
    Locations looking for expansion Hydrabad
    Establishment year 1994
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 180
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater hyderabad Hydrabad
  • Hotel Chain
    About Us: MINT Brand was founded in Nov. 2015 with a..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities