Hello Curry launches 'Hello Paratha'

Hello Curry, the Hyderabad based Indian fast food chain has launched a new venture  Hello Paratha with 21 outlets in four cities.

The new venture is available in cities like Pune, Hyderabad, Bengaluru and New Delhi.

The group has also partnered with EatSome, a Pune-based food chain to expand its services. 

Hello Curry has also opened 12 units across EatSome outlets in Pune under its KICK model (Kitchen in Commercial Kitchen).

“KICK is a seamless platform that enables Hello Curry to move from capex high kitchens to an online model of zero-asset, Internet-first food chain in a sophisticated manner,” shared Raju Bhupati, Co-Founder, Hello Curry.

"KICK is the bridge or enabler that allows for a business model that is an easy-assembly kitchen in kitchen, highly mobile, requires no supervisor to manage operations and offers tremendous efficiencies of scale across the board. This offers incredible productivity in terms of templatised food preparation processes, deskilled operations, lean kitchen staffing requirements, lean delivery chain, and the best practices," Bhupati said in a statement.

In early 2014, Hello Curry started operations with a seed capital of Rs 6 crore and is trying to chart a pan-India footprint across Gurgaon, Pune, Bengaluru and Hyderabad cities in due course.