The tie-up has been entered into ahead of the Bengali newyear or Poila Baisakh.
West Bengal Livestock Development Corporation (WBLDC) owned Haringhata Meat has tied up with an online grocery store, Delybazar, for sale of exotic meat. This is the first state government-owned company online tie-up.
The latest move of Haringhata will offer a wide variety of exotic tropical meat like lean pork, fresh pork, dressed Pekin duck, dressed turkey meat, dressed quail, lamb meat etc. available on the official website of the online shopping portal of Delybazar.
The tie-up has been entered into ahead of the Bengali new year or Poila Baisakh.
Gouri Shankar Koner, MD, Haringhata Meat, stated, “So far WBLDC’s sales were offline through Haringhata outlets spread across the state. We tied-up with Delybazar to venture into online sales. Delybazar’s initiative of selling fresh fish and other edibles is well appreciated.”
Exotic meat consumption is on a high and has become one of the growing markets in India. The demand for fresh meat and the lack of quality options in the traditional offline market have driven online meat selling amongst the target customer base. The consumption of exotic meat has broken through the glass ceiling of religious firewalls and personal squeamishness in an age when 20 million Indians are travelling overseas and are spending heavily on food.
Incidentally, Delybazar has been making it big in the market of online supply of fresh fish, meat and varied items of daily needs. Prior to the tie-up, WBLDC only used to control their business through physical marketing.