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Oct, 07 2014

Haldiram's the snacks and sweets manufacturer to expand through Franchise India

Sweets and snacks manufacturer to expand its presence in West and South India through Franchise India, to add 150 outlets across cities.

Haldiram’, the sweets and snacks manufacturer in India is expanding its presence in South and West India through franchise route by partnering with Franchise India.

The company will be taking the franchise route for expansion for the very first time. Operating through offices in Mumbai, Bangalore, Chennai and ten outlets in Nagpur, Haldiram’s is inviting city wise master franchisees across Southern India region for its various formats.

The brand presently operates in casual dining, quick service restaurants and Kiosk formats. “Our association with Franchise India seems a fruitful act towards business expansion across India. Franchise India will help us in exploring business opportunities for our brand and we are confident that this is going to be a great value proposition for our company and our business buyers,” said, Neeraj Agarwal, MD, Haldiram’s.

The brand has so far adopted company owned stores but now that each store has reached a maximum potential sales per day, the group plans aggressively to grow further by entering key markets in south and west India only taking the franchise route. 

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