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Feb, 03 2015

Haldiram\'s leads Indian QSR market with Rs 2,100 crore revenue

In 2013-14, Haldiram Manufacturing, which looks at North India, clocked Rs 2,100 crore in revenues. Haldiram Foods, catering to West and South India, had annual sales of Rs 1,225 crore.

Haldiram's, the Indian home grown brand which started the trend of snacks and street food in an organised segment has a revenue of Rs 3,500 crore, much more than the combined revenue of Domino's (Rs 1,733 crore) and McDonald's (Rs 1,390 crore), reported ET.

These figures are the latest available in official records for 2013-14 when combined with the fact that Haldiram's commands 40 per cent of the Rs 5,500-crore traditional snacks business still dominate the market.

Haldiram started its journey way back in 1937 with a small shop in Rajasthan’s Bikaner district.

In 2013-14, Haldiram Manufacturing, which looks at North India, clocked Rs 2,100 crore in revenues. Haldiram Foods, catering to West and South India, had annual sales of Rs 1,225 crore. And Haldiram Bhujiawala, which does business in East India, earned revenues of Rs 210 crore.

"Contrary to many consumer company founders who have taken an exit route in the last few years, we are more interested in building and preserving the business for the next generation," Shared Kamal Agarwal, fourth generation member of Agarwal family.

"Developing and manufacturing products in-house in over ten dedicated units has also helped the company experiment with a host of new products," added Agarwal.

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